Even skilled communicators are often baffled by this strange new way of getting messages across - where all rules have been changed.
Worried about meeting the media? We can help you plan ahead with crisis training and support
Want to stand out from the crowd? Or need help keeping your current site up to date? Your website is your main channel of communication, and we can give you one to be proud of, to meet all budgets.
My colleague Neil Chapman of WPNT (pictured) has been talking about what’s needed for an organisation to communicate effectively in a crisis – and in his view, crisis plans need to be practiced regularly. Crisis handling doesn’t mean solely focusing on the media, either – getting it right involves communicating with a range of differentRead More
This week the title the World’s Least Favourite Airline must surely go – by a couple of million air miles – to United Airlines of the US. The debacle where a passenger was forcibly dragged from a plane by three officials (one of whom was later suspended) couldn’t get any worse, you’d think until the CEO kickedRead More
Having managed big corporate websites I know that when things change inside or outside the company it can mean a lot of work for hard-pressed web teams. Such changes can be literally thrust upon you, I know from experience, and often the timescale for change is out of your control too. Keeping track of webRead More
More than half of shoppers will abandon a site after waiting three seconds for a page to load, and 8 out of 10 people will not return to a site after a disappointing page load experience.Almost one third of these will to tell others about their disappointment.Read More
There are many people over 30 who often feel they need to be using online marketing techniques, but who don’t want to be talked down to by the local ‘web guru’.
They would prefer to learn what they need outside a seminar or classroom, without junior members of staff looking on.
Stand up anybody who thinks making websites accessible to all is a bad idea. So one thing that may come as a surprise is just how many organisations are still falling down on promises to improve accessibility, although there are clear guidelines and even legal penalties for not doing so.Read More