Facebook under fire for arbitrary ban on a sensible advert

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Facebook ban words

Facebook under fire for arbitrary ban on a sensible advert

***UPDATE:

Facebook did not defend their decision to ban the Menopause Support advert for an upcoming workshop in Tetbury in October when the BBC’s Victoria Derbyshire invited them to appear on her morning news and current affairs show.

Instead a former company employee was left to defend the platform. Di Danzebrink was there to take part in the show, and spoke forcefully about her anger that Facebook arbitrarily banned the ad because it contained the word “libido”.  Followers of the Menopause Support’s Facebook page posted some angry responses and the story has been widely shared. The interview can be seen on the BBC iPlayer by following this link. The item runs for around seven minutes starting at one hour and 18 minutes into the programme..

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Our client Diane Danzebrink, who runs the Menopause Support campaign, was horrified to discover Facebook had banned her form advertising a menopause workshop .

Here’s our press release:

A campaigner for women’s health has hit out at Facebook after being banned from advertising a workshop for women giving advice on menopause.

Diane Danzebrink is a member of the Royal College of Obstetricians and Gynaecologists Women’s Voices Involvement Panel and is lay spokesperson on Menopause for the Royal College of Obstetricians and Gynaecologists, as well as being an ambassador for the British Menopause Society.

She has organised the upcoming workshop with a GP, clinical menopause expert Dr Louise Newson, at Westonbirt Arboretum near Tetbury in October.

She was horrified to receive a message from Facebook that their planned ad “did not follow its advertising policies”.

“We don’t allow adverts that promote adult products such as genital surgery, non-surgical breast enhancement or libido-enhancing products” according to the statement.

An appeal against the ruling has not had a response, several days later, from the social media platform.

Said Diane: “It would seem menopause really is the last taboo for Facebook, and I’m disgusted by their response to what is an important subject, educating women about the menopause and what it can mean to their lives. This is a subject that affects every woman at some stage in their lives, and I feel this arbitrary “ban” is totally unjustified.

Hardly a day goes by that we are not subjected to images of horrifying cruelty on Facebook – one repulsive picture of a dog skinned alive has stayed in my mind for a long time – but the platform apparently does nothing to police them, while at the same time making arbitrary and ridiculous decisions such as this” she added.

Diane, who suffered serious menopause symptoms in her mid forties as a result of hysterectomy surgery, is a campaigner on the issue and runs the menopausesupport.co.uk website.

She has appeared on ITV News, BBC’s Victoria Derbyshire, the Radio 4 Today programme and many other television and radio programmes in the last few months talking about menopause issues.

 

 


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Social media is great – but don’t ignore the pulling power of local newspapers.

Like me, your mobile phone is probably alight with social media alerts for much of the day. The latest from our friends on Facebook and those vital updates on all things important on Twitter have become an essential part of our lives.

For those in business,  the new worlds of how to get your message out there have become all-important. You can’t post anything on Facebook, it seems, without urgent pleas to “Boost this post to reach 230 more followers” and such advertising is extremely cheap compared to its mainstream rivals in newspapers, radio and regional television.

All of this, with the need to publish all their news online, has led to falling circulation and lots of grief at local newspapers in particular, and as someone who started their career as a local newspaper journalist, I have witnessed perennial consolidation in the regional media, cutbacks and job losses – twas ever thus.

But the media at all levels have survived and are adapting, and that goes for the regional and local media too. My local newspaper, the Leighton Buzzard Observer, has been around since 1861 and is still going strong every Tuesday.

blog post 13 July 2017 1Before you rush to boost your latest story on Facebook, consider the power of the local media to reach people. Liking a post on Facebook is a lonely thing, whereas every printed copy of a newspaper will be read by several people, especially if it ends up in a dentist or doctor’s waiting room. And a well-researched news story is much more persuasive and credible than any paid-for ad.

I advised my latest client, a local pub/restaurant, that a good local story with a news angle would be likely to find favour in the local media and was pleased to see the newspaper respond with an online piece and a page lead in the community section of the printed edition.

LBO 11 July 2017 smallSuch a story is likely to reach virtually everyone in the small village of Heath and Reach, where the pub has been around for several hundred years and is quite literally the community centrepoint, just across from the village green.

Keeping the local media informed with what you are doing works two ways and can be a win-win situation  – you are telling them something they may not know, and which may be a help to newsdesks who are having to keep track of communities often with dwindling numbers of staff.

But don’t get cocky – send a reporter trivial, unusable stuff will quickly mean your communications end up in the bin. Make sure the piece is relevant , with a news angle and hopefully a positive line that will have some interest for your local community. Make sure your story is supported by an image with as many faces as possible, they still sell newspapers.

The old adage about tomorrow’s fish and chip paper no longer applies -when Facebook has inevitably moved onwards to the next story, my pub’s news clipping will probably still be seen framed on the wall.

Thanks to Sara Smith of the Dukes, Heath and Reach, pictured with her team, and the editorial team at the Leighton Buzzard Observer.

 


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