More and more organisations are seeking good rankings with online search engines such as Google and Microsoft’s Bing, and each new change in the evolution of the search engines is pored over endlessly.
It’s possible to worry too much about the finer details of Google’s famous algorithm , as well as recent updates codenamed Penguin, Panda and Hummingbird, while neglecting some basics in the art of making sure online users find your site.
Of course a good rank in Google will affect the bottom line of your organisation, especially if you sell your products online.
Good web governance – the application of standards that reduce risk and ensure your digital presence is functioning properly – can help with search engine optimisation.
Google and the other search engines hate broken links, missing images, email addresses that don’t work and dozens of other apparently minor problems and will mark the site down in the rankings when they are found.
If a site does not work well from a technical point of view then this will impact on how much web traffic finds it via search engines.
Google can also penalise websites unknowingly hosting malware or “phishing” links. By flagging up such links on searches, would-be users can be driven away in large numbers.
Web owners, especially those with a large online presence, can use web services like the Sitemorse Web Management Toolkit to promote a good standard of web governance on their sites and avoid such problems.
Our service can save you time as well as ensuring consistency, quality and web site performance, utilising more than 1,000 tests, checks and measures to ensure your site is delivering a good experience for visitors.