Find the barriers to your website’s performance to keep your customers – or else

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slow load time

Find the barriers to your website’s performance to keep your customers – or else

More than half of shoppers will abandon a site after waiting three seconds for a page to load, and 8 out of 10 people will not return to a site after a disappointing page load experience.

Almost one third of these will to tell others about their disappointment.

Mobile web users expect sites to perform as quickly on their handheld devices as they do on their home computers. So website performance is a crucial issue for all web managers, who need to find the problems with their sites and improve them.

The above is according to research from Phocuswright, the most credible and quoted source for data, information and analysis in the travel, tourism and hospitality industry.

Of course, improving the performance of a website can be cost and time efficient if the right process and software is used. But for web teams who think the only way significant improvements can be made is to invest in expensive new servers or software – sorry, this just doesn’t have to be the case.

According to web governance experts Sitemorse, digital teams often concentrate on design aesthetics, believing that this will please users, whereas in fact speed is usually the most important element of a site to a user.

Fact: slow sites cost money and it has been found that a one second delay in a page responding can lead to a 7% reduction in conversions.

Sitemorse has prepared this helpful list of things to do to improve your page’s load time by just one second – it’s not onerous, and if more web managers looked at this the web could be a faster and more profitable place!

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Would you like to be using social media to better market your business, but feel left behind by the younger generation?

There are many people over 30 who often feel they need to be using online marketing techniques, but who don’t want to be talked down to by the local ‘web guru’.

They would prefer to learn what they need outside a seminar or classroom, without junior members of staff looking on.

And, of course, the whole learning curve needs to be cost-effective.

If the above sounds like you, then I can help you. I’m a Bedfordshire-based former journalist who has been working in electronic communications since the mid 1990s. I have managed the main websites for two FTSE 100 companies and have been helping my clients to get to know about and use social media to promote their businesses for nearly a decade.

I offer a low-cost ‘one on one’ tailored service to help those wanting to learn about online marketing in all its forms – at a time and place convenient to you.

So no more patiently sitting in classrooms with 10 or 20 others who have very different needs and questions.

And no more discovering you have forgotten much of what you learned on-screen by the next day.

We will only be looking at what your business needs, against your specific requirements, rather than wasting time talking about social media platforms you may not want or need

My service includes mentoring and ongoing support for as long as you need it, with advice and assistance on any kind of marketing, offline as well as online.

To have a preliminary discussion about whether your company should be using social media and what would benefit you most, I’ll charge you just £25.

A  follow –up ‘face to face’ session for up to three hours at a location of your choosing will cost £150, and ongoing advice and support is just £5 a month.

I can also help you create a new website, if you need one, or help you complement the one you already have, or help you create content for electronic emailers so you can keep in regular contact with your clients.

Media relations are also a speciality, from writing your press releases to advising on how to place stories locally.  If your business has a crisis, I can help you with sensible advice and support.




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