More than half of shoppers will abandon a site after waiting three seconds for a page to load, and 8 out of 10 people will not return to a site after a disappointing page load experience.
Almost one third of these will to tell others about their disappointment.
Mobile web users expect sites to perform as quickly on their handheld devices as they do on their home computers. So website performance is a crucial issue for all web managers, who need to find the problems with their sites and improve them.
The above is according to research from Phocuswright, the most credible and quoted source for data, information and analysis in the travel, tourism and hospitality industry.
Of course, improving the performance of a website can be cost and time efficient if the right process and software is used. But for web teams who think the only way significant improvements can be made is to invest in expensive new servers or software – sorry, this just doesn’t have to be the case.
According to web governance experts Sitemorse, digital teams often concentrate on design aesthetics, believing that this will please users, whereas in fact speed is usually the most important element of a site to a user.
Fact: slow sites cost money and it has been found that a one second delay in a page responding can lead to a 7% reduction in conversions.
Sitemorse has prepared this helpful list of things to do to improve your page’s load time by just one second – it’s not onerous, and if more web managers looked at this the web could be a faster and more profitable place!