More than fifteen years after the internet began to be a mass-market experience there are no longer any excuses for links that don’t work, or pages that do not have titles.
Yet in a recent survey of the top 500 FTSE companies, Sitemorse still found well over two per cent of web pages that did not have a title, and well over 3 per cent failing basic functional tests.
Since a company’s website is the first port of call for virtually all users nowadays, missing images and poor links can give a poor initial impression. After all, if an organisation’s website is put together in a slapdash fashion, what does that say about the business itself?
Google and other search engines may not properly catalogue or index a site that contains HTML errors, and that can mean less users finding what they are looking for – and in the case of e-commerce sites, perhaps a failure of sales and the consequential hit to the company’s bottom line.
Around a quarter of users, according to recent research, will duck out of an online sale because of technical issues. A massive 82% of consumers said that if a business’ website performed badly it would dissuade them from buying goods from that organisation on the web – or even in- store.
Yet recent Sitemorse benchmarks show many online retailers either do not know, or choose to ignore this, with some of the best-known high street names performing very badly on quality issues.