Our thoughts

Advice and rants

The key to being found online may soon depend on work, not wizardry

You may have read that Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes designed to put what friends and family have to say first. In short, you’ll see more posts from friends that have spurred lively debates in the comments. And you’ll Read more about The key to being found online may soon depend on work, not wizardry[…]

How well would your organisation communicate in a crisis?

My colleague Neil Chapman of WPNT (pictured) has been talking about what’s needed for an organisation to communicate effectively in a crisis – and in his view, crisis plans need to be practiced regularly.
Crisis handling doesn’t mean solely focusing on the media, either – getting it right involves communicating with a range of different stakeholders, depending on what’s happening.

Would you like to be using social media to better market your business, but feel left behind by the younger generation?

There are many people over 30 who often feel they need to be using online marketing techniques, but who don’t want to be talked down to by the local ‘web guru’.
They would prefer to learn what they need outside a seminar or classroom, without junior members of staff looking on.

Online marketing – should you be doing it in your business?

You may have heard a lot about online marketing, but do you know what it is, or how you can use it in your business? Many companies are now using it to promote their products and services, and to help build a stronger business. It’s not just a matter of ‘keeping up with the Jones’s’ Read more about Online marketing – should you be doing it in your business?[…]

Social media is great – but don’t ignore the pulling power of local newspapers.

Like me, your mobile phone is probably alight with social media alerts for much of the day. The latest from our friends on Facebook and those vital updates on all things important on Twitter have become an essential part of our lives. For those in business,  the new worlds of how to get your message Read more about Social media is great – but don’t ignore the pulling power of local newspapers.[…]

The Perfect STORM – because for most organisations a crisis is inevitable

Preparing your team for the inevitable  crisis is always challenging,  made more so by how social media is impacting organisations. Practising to ensure a good response when things go wrong is essential, and the key is creating a sense of realism, and real-time pressure for participants, while giving them enough space and time to learn. Read more about The Perfect STORM – because for most organisations a crisis is inevitable[…]