You may have heard a lot about online marketing, but do you know what it is, or how you can use it in your business? Many companies are now using it to promote their products and services, and to help build a stronger business. It’s not just a matter of ‘keeping up with the Jones’s’ Read more about Online marketing – should you be doing it in your business?[…]
Like me, your mobile phone is probably alight with social media alerts for much of the day. The latest from our friends on Facebook and those vital updates on all things important on Twitter have become an essential part of our lives. For those in business, the new worlds of how to get your message Read more about Social media is great – but don’t ignore the pulling power of local newspapers.[…]
Preparing your team for the inevitable crisis is always challenging, made more so by how social media is impacting organisations. Practising to ensure a good response when things go wrong is essential, and the key is creating a sense of realism, and real-time pressure for participants, while giving them enough space and time to learn. Read more about The Perfect STORM – because for most organisations a crisis is inevitable[…]
Knowing how journalists think and why they do what they do in the way they do it can be half the battle in obtaining good coverage that can benefit your organisation . But unless you have worked in the media yourself this insight can be difficult.
If you run a small business, your website is your shop window on the world and the one thing that most people who come across your company will judge you by. So how can you judge how good or bad it is? The first thing I would say is – be appropriate. Your website should Read more about Tips for a great small business website[…]