October 15, 2014

Don’t let a Crisis Turn into a Drama

A modern-day crisis can come out of the blue for any organisation.

On the wings of social media, comment and opinion can appear rapidly around the globe in a matter of minutes rather than hours. Journalists are now using social media to gather news, meaning you can hit the headlines for all the wrong reasons.

So how can you help your team to cope should the worst happen? It’s surprising how ill-prepared many people are for an encounter with a journalist.

Knowing how journalists think and why they do what they do in the way they do it can be half the battle in obtaining good coverage that can benefit your organisation . But unless you have worked in the media yourself this insight can be difficult.

Media Training has a reputation for being expensive and an attempt to control media messages, something exemplified by politicians who refuse to answer a straight question.

Yet most media encounters are nothing like as bruising – local newspaper and radio reporters often appreciate insights into how organisations work and they don’t always misquote or get the facts wrong. A well-written, well targeted press release can be an advantage to your business, and even in these days of social networking, most people get their news from the mainstream media.

A good level of media awareness can be taught in half a day , and a short course can be an excellent investment for those willing to brave the media and get on the right side of the news agenda.

Call us for more information – 01525 375057.

We can also deliver intensive media training and crisis courses, with a realistic scenario fine-tuned for your business.

sil4Client X,  a logistics manager with a wide-ranging brief worried about having to handle media enquiries. Four hours later she was very much more confident and ready to take charge.

Client Y needed six managers who occasionally had to front press conferences to simulate being asked questions by journalists. A six hour course made them more relaxed about the next press conference.

Client Z, a major multinational company, routinely trains local senior management around the world in crisis procedures. We have developed a number of finely-tuned and relevant scenarios and, working with a blue chip team of crisis trainers, use an innovative crisis training simulator to give them vital insights into how to handle a major reputational problem.