As without doubt the LEAST worthy person ever interviewed by those giants of crisis communications Tom Mueller and Marc Mullen, I stepped into the ring of their Leading in a Crisis Podcast girded for battle.

I kind of think I survived OK, but please, you be the judge!  Listen to the podcast here.

A crisis can happen to the best organisation – and it doesn’t have to be a catastrophe to make life difficult for your employees and stakeholders.

After a fairly long career so far on both sides of the journalism/PR divide, one thing that drives me is the need for organisations to test and re-test their crisis response teams in communications as well as procedures. Just rehearsing your operational procedures from time to time is probably not enough.

You may have a red hot press office, and senior managers media-trained to the hilt, but in today’s world of fast moving social channels you need to let your key people gain experience in a safe environment rather than the risky snake pit of the Interweb.

If you would like to know more about what we can do, please feel free to connect or drop me an email. No obligation and no hard sell.