The key to being found online may soon depend on work, not wizardry

You may have read that Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes designed to put what friends and family have to say first. In short, you’ll see more posts from friends that have spurred lively debates in the comments. And you’ll Read more about The key to being found online may soon depend on work, not wizardry[…]

How well would your organisation communicate in a crisis?

My colleague Neil Chapman of WPNT (pictured) has been talking about what’s needed for an organisation to communicate effectively in a crisis – and in his view, crisis plans need to be practiced regularly.
Crisis handling doesn’t mean solely focusing on the media, either – getting it right involves communicating with a range of different stakeholders, depending on what’s happening.

Don’t get left behind on social media – you just need someone to talk to

Would you like to be using social media to better market your business, but feel left behind by the younger generation? There are many people over 30 who often feel they need to be using online marketing techniques, but who don’t want to be talked down to by the local ‘web guru’. They would prefer Read more about Don’t get left behind on social media – you just need someone to talk to[…]

Would you like to be using social media to better market your business, but feel left behind by the younger generation?

There are many people over 30 who often feel they need to be using online marketing techniques, but who don’t want to be talked down to by the local ‘web guru’.
They would prefer to learn what they need outside a seminar or classroom, without junior members of staff looking on.

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